The towering popularity of World Athletics president, Sebastian Coe, will be crown soon as the executive board of International Olympics Commitee (IOC) has proposed him to be a member.
Coe is one of five officials due to be approved as members at the first virtual IOC Session on July 17.
IOC President Thomas Bach said Coe, in line to become the first World Athletics head to serve as an IOC member since disgraced predecessor Lamine Diack, had committed to addressing a conflict of interest which had previously prevented him from joining the organisation.
Bach said Coe had agreed to move from managing director of CSM Sport & Entertainment – a role which the IOC Ethics Commission said represented a conflict of interest – to a more “passive position” with the company.
Once the Briton has provided documentation to the Ethics Commission by July 1, “the concerns of the Ethics Commission would be gone,” Bach added.
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